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Talib-e-Aman aims to propagate peace narratives amongst the student body in Pakistani universities. The program provisions an innovative solution to address the lack of positive socio-cultural and non-academic intellectually stimulating activities for university students on campuses, and in everyday life. Primary goal of Talib-e-Aman program is enriching student life and creating a vibrant and pluralistic student culture on university campuses. Talib-e-Aman offers constructive opportunities and platforms that bring together students for socio-cultural activities using media and technology which is pivotal in building positive alternative mindsets among our youth. It is one of the program’s learnings that improving media skills and capacitating in digital innovation leads to quality content production by students to contribute to promotion of positive messages in their families, communities and campuses and in achieving the program’s goal.