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The developments in digital media have changed the journalism industry all around the globe and contributed in journalistic independence, autonomy and sustainability. Considering its impact, the Pakistan Entrepreneurial Journalism Program (PEJP) was launched by Global Neighbourhood for Media Innovation (GNMI) in 2020, to ensure that Pakistani journalist community adheres to the new media canvas in order to keep the press safe in the country. The program caters to the need to promote entrepreneurial journalism and build capacity of journalists in using technology and brand marketing for broadening the scale and number of independent news media outlets in Pakistan. 

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