The project aims to promote diversity, tolerance, and peace on university campuses by establishing and enhancing media-focused student societies. Media clubs are created at Shah Abdul Latif University (SALU) in Khairpur and Benazir Bhutto Shaheed University (BBSUL) in Lyari, designed to build students’ capacity for engaging in media-driven peace initiatives. The project seeks to improve the effectiveness of these societies in using media to promote peace through student-led activities that develop positive narratives. By achieving these objectives, the project sustains peace efforts and supports a more informed and proactive campus environment, extending its impact to the broader media landscape.