InfluenceUp is an innovative program designed to enhance the capacities of Pakistani digital content creators and social media influencers to produce authentic content that counters disinformation and advocates for social issues. Recognizing that the rise to fame for influencers in Pakistan often occurs by chance, InfluenceUP aims to provide technical, professional, and monetization skills to ensure the sustainability and viability of their business models. The program helps influencers expand their portfolios from local to national to global levels for responsible and ethical growth in the digital landscape. By equipping influencers with the necessary tools and knowledge, it enables them to become powerful advocates for truth and catalysts for a more informed and socially aware community.