To lay the foundation for a vibrant media culture within universities, the project initiates formal partnerships with Karachi University (UoK) and Usman Institute of Technology (UIT) through the signing of Memorandums of Understanding (MoUs). These MoUs are pivotal in establishing student media societies that are empowered to develop pluralistic narratives and promote peaceful coexistence on their campuses.

By supporting an atmosphere where students can collaborate on media projects, the initiative seeks to promote a culture of peace and understanding both within the universities and across the broader media landscape.

The objectives of media clubs are as under.

• Promotion of Peace and Tolerance: Equip beneficiaries with the skills to use media as a tool for promoting peace, tolerance, and inclusivity on campus and in the broader community.
• Advancement of Media Skills: Build the capacity of student societies to effectively use media for creating and disseminating positive peace narratives.
• Student Engagement: Facilitate student-led activities that encourage active participation in media-based peace initiatives and support a culture of proactive dialogue and conflict resolution.
• Develop Positive Narratives: Use student-led media projects to generate and amplify positive narratives and contributing to a more informed and supportive campus environment.