The #SocioCivil Meetup has facilitated a dynamic dialogue between civil society representatives and digital media influencers, aiming to enhance collaboration and address critical social and civil issues. Organized by the Global Neighbourhood for Media Innovation (GNMI), the event explores opportunities for driving social and civil change through digital media.

During the meetup, stakeholders have discussed challenges such as content control and audience disinterest in social issues, emphasizing the need for subtle content approaches and ethical reporting. They also explore strategies to promote social issues effectively, including collaboration with digital marketing agencies. Development practitioners have called for the promotion of gender-sensitive and inclusive content to be disseminated across the digital landscape.

The event engages prominent figures from civil society and digital media influencers to explore the evolving digital media landscape in Pakistan and its potential for driving social and civil change. Discussions cover leveraging digital media for societal impact, ethical considerations in digital advocacy, and strategies for effective collaboration between civil society organizations (CSOs) and digital influencers.

Najia Ashar, Senior Broadcast Journalist and President of GNMI, has reiterated her commitment to training local social media influencers to create meaningful content that resonates with audiences and promotes positive social narratives. She emphasizes GNMI’s dedication to promoting peace journalism, environmental journalism, and gender-sensitive reporting through innovative media approaches.The #SocioCivil Meetup has concluded with a commitment to establishing greater collaboration between civil society and digital media influencers, leveraging the potential of digital media to drive positive social change in Pakistan.