To facilitate networking and collaboration among project beneficiaries and trainers, and to ensure smooth coordination for the residential training program, digital communities are created. This network provides a platform for Pakistan and U.S.-based digital influencers to connect, share ideas, collaborate, and support each other in their content development efforts. The impact of this community has been measured by the visibility of the content.
A dedicated WhatsApp group, ‘Social Sisters InfluenceUP’, further engages female influencers. Collectively, the participants have produced 248 social media content pieces, including 84 collaborative posts, 39 solo productions, and 125 Instagram stories, amassing over 7.7 million views.
