The project begins with the identification and engagement of digital media influencers in Pakistan. The goal has been to onboard influencers aged 24 to 45 with a significant social media following. A mixed methodology is adopted, leveraging referrals from GNMI’s extensive network and media communities. As a result, at least 28 local influencers have been identified as fitting the criteria, and 12 are selected for the project, ensuring representation of women and rural areas in the cohort.
For the cross-border master class, GNMI utilizes its international network to identify and onboard a US-based digital media influencer. Brent Timm, a travel vlogger with a substantial social media following, has been engaged for the Masterclass.
The onboarding of the 12 local influencers and the American social media influencer has then been announced on GNMI’s social media platforms. Below are some digital posters to illustrate how they are introduced.
