As part of this project, inspirational role models have been thoughtfully identified for their work in promoting peace, tolerance, gender inclusivity, and positivity. These positive narratives are crucial for dispelling prejudices and fostering constructive actions in society. Videos featuring these role models are disseminated on various digital platforms and social media to spread their messages widely across Pakistan.

The inspirational role model videos are also screened during sensitization sessions where media professionals gather to understand and discuss the importance of portraying positive peace narratives through mainstream media and digital platforms. These videos serve as exemplar stories, demonstrating how unsung heroes can be covered and disseminated through established media platforms trusted by the Pakistani audience.

Publication of media stories

The sensitization sessions have led to a greater understanding among participants, who then produced follow-up stories that are promoted live on mainstream TV channels and digital platforms.