Our project begins with a crucial step – the Training Needs Assessment (TNA), which uncovers the exact training needs for journalists in Gender-Based Violence (GBV) reporting. This empowers participants by addressing knowledge gaps, enhancing their expertise, and driving their professional growth. The insights collected during TNA shape our evaluation and impact survey. Core TNA objectives include identifying gaps in journalists’ capabilities for effective GBV reporting, aligning training to distinct skill levels. Our approach involves qualitative key informant interviews (KIIs) with knowledgeable journalists and focus group discussions (FGDs) to understand challenges, ethical considerations, and aspirations.

The TNA acts as our guiding compass, ensuring our project aligns with evolving needs of journalists and digital media influencers reporting on GBV in Punjab.