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Lub Kushaai is an innovative forum for resource sharing and open dialogues on gender sensitive issues, its challenges and opportunities. It does so through campaigns and discourse activities. The objective is achieved with participation of journalists, opinion leaders, and recognized professionals from diverse fields. From tech to literacy, from media executive to athletes, today’s most influential women have been making strides for gender equality in their respective industries. Since its inception, four (4) major campaigns have been launched under Lub Kushaai’s banner including #BalanceforBetter (SGD5 – genderequality), #MeToo (sexual harassment), #WorkingMothers (gender pay gap) and #16Days2021 with UN Women Pakistan. 

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